Cry 4 Help Productions is the brainchild of Trevor Drushal, lifelong South Floridian and graphic design guru. Since its inception in 1997, the company has grown from the operations conducted in the spare room of his home into its present incarnation as a full-fledged advertising agency, comprised of a group of close-knit professionals.

With more than a decade of proven business management experience prior to starting his company, Drushal retained a deep appreciation and first-hand knowledge of what it takes to make small businesses successful.

Before C4FP opened its doors, Drushal subcontracted with a handful of prestigious ad agencies, gaining a dedicated and appreciative following among the local businesses of South Florida.  By the time the business officially began, C4FP already had a significant customer base, including national and international clients.  Over 90% of C4FP’s new clients were referred by gratified customers of Drushal’s previous work.  The new business coming into the burgeoning agency increased enough to support a small, full-time staff, solely thanks to tremendously positive word-of-mouth.

C4FP’s work in product packaging has appeared on the shelves of Wal-Mart, Walgreen’s and Eckerd’s, and their print ads have been placed in USA Today, Prevention, Reader’s Digest and Golf Magazine.  The majority of the company’s business has been product-oriented, which encompasses the creation of logo and packaging design, instructions and sell sheets, catalogs, full magazine layouts, point-of-purchase displays, trade show booth design, corporate and product signage and web site design.  In his 12 years of creative work as lead designer, Drushal has cultivated expertise in the full gamut of design and production software, including Adobe Illustrator, Adobe Photoshop, Adobe Go-Live, Adobe In-Design, Dreamweaver, Flash, Quark and others.

In spite of the unexpected shifts and precipitous downturns in the economy over the last several years, C4HP has managed to survive, sustained by Drushal’s tenacity and commitment to his original vision for the company.  From early 2006 through mid 2008, he maintained C4HP on a part-time basis, working full-time as the in-house Graphics Designer for Trilogy International.  During his tenure there, he completely redesigned their existing product line-up and designed new product packaging – over fifty products in all.  He played a pivotal role in the launch and re-launch of many of these products, and served in an advisory role for the design of the new corporate web site.  

He seized upon the opportunity to be in charge of video editing for Trilogy, training himself and mastering the keying and editing programs Sony Vegas and Adobe Ultra.  He was responsible for the production of corporate training videos, a documentary aimed at educating consumers, and TV commercials.

Through it all, Drushal has stayed abreast of the industry, closely monitoring the latest stylistic and content trends in advertising.  And now, due to a resurgence of interest in C4HP’s work, Drushal has committed new resources to ensuring a long future of producing superior quality work.

Even though we’re in the business of ideas, we also recognize that in today’s global economy, formulating a great idea is not enough to ensure success.  Our creativity may be born of intuition, but it is refined by the rigorous test of viability in the marketplace.  We know that inspiration does our clients no good unless it leads to results.

Resourceful, imaginative and eminently productive, the staff at Cry 4 Help looks at the big picture and handles all the details, so that their clients can stay focused on the prize, rather than the distractions.  From artistic layouts to artful prose, when it has to be done right and it has to be done right away, business has no better friend than Cry 4 Help.

With Cry 4 Help, you deal with honest-to-goodness creative specialists who are absolutely focused on producing superlative work.  You work directly with our small staff of dedicated advertising professionals.  There are no account executives, which means shorter lead times, fewer opportunities for miscommunication, and no up-selling on services.  Our experience has shown that when clients engage the creative staff one-on-one, there are no surprises at the end of the project … unless you count happy surprises.

Our prime goal is to produce work that is concise, infused with purpose, and is authentic at its core.